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đź“Ť budapest
đź“Ť zurich
đź“Ť vienna
Redifining
organic
growth

The Good Persona is a marketing consultancy that specialises in fostering organic growth through the power of community. Our mission is to redefine growth with human-centered solutions and unique brand experiences. 

Meet our team

innovative beings
with diverse
backgrounds

Our consultancy is both small and big. We think of our team as a network of highly specialised people. We blend the researched thinking of a big agency with the careful touch of a small studio.

Reka
Head of Communication & Creative Vision
Csenge
Head of Engagement & Brand growth
Fanny
Head of Digital Marketing & Conversion Strategies
Bogi
Head of Operations & Culture
Laura
Communications & PR Project Lead
Noemi
Client Success Manager

+TGP COMMUNITY

network of ambitious specialists driving success and innovation

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Selected works

UBER PRESS

GLOBAL RIDESHARE PLATFORM
STRATEGY
COMMS
PR

We elevated Uber's launch in Budapest with a comprehensive, multi-channel campaign that engaged audiences across various platforms. The campaign kicked off with a high-impact press event, covered by top national outlets and generating over EUR 50k in media value. What further amplified our reach was the creative concept of creating a giant taxi lamp, prominently displayed around the city, capturing attention and sparking conversations.

UBER LAUNCH

GLOBAL RIDESHARE PLATFORM
COMMUNITY
CONTENT
INFLUENCER

On the day of Uber's launch in Budapest, we hosted an influencer-packed rooftop party that generated a buzz across social media. Over 20 influencers attended, all organically. They didn’t just share content during the event, many continued to post afterward, even sharing a special promotional code with their followers to start using Uber. Why? Because we created an experience that allowed them to connect with the brand on an emotional level.

TRES MARGARITAS

TRAVEL COMMUNITY
Community building
Branding

Developed a launch strategy for the invite-only Tres Margaritas Surf Club, achieving sold-out trips in 48 hours and a steady 10% quarterly growth in the now 250+ member community through authentic connection and organic strategies.

BODYART STUDIO ZĂśRICH

FITNESS-WELLNESS
Content
Community Building
Sales Growth

We took BODYART Studio Zürich’s brand to new heights with a dynamic, multi-platform strategy that captivated audiences at every turn. Our journey began with a series of thorough research sessions and hands-on workshops, where we honed in on key target groups, developed rich user personas, and designed bespoke promotions tailored to specific customer behaviors. Armed with these insights, we fine-tuned sales funnels using META and Google ads, while crafting striking visuals and powerful messaging to leave a lasting impression.

LIGHTYEAR

FINTECH STARTUP
PR
Go-to-market

We supported Lightyear’s Hungarian launch with organic media appearances, strategic mapping of local finance communities, influencers, and events, driving significant and sustained user growth in Hungary. But our work didn’t stop there - we’ve continued to collaborate closely with Lightyear, acting as their local team to discover new growth opportunities, generate ongoing organic media appearances, and organize events and local campaigns to further boost their growth.

FORBES

MEDIA
Strategy
Creative Concept

We successfully managed the narrative around the Forbes Influencer List, securing positive coverage across professional and mainstream audiences. The story was even picked up by competing media outlets, while influencer collaborations generated significant buzz on social media, further enhancing Forbes' brand recognition and credibility.

ESCAPE CO-LIVING

HOSPITALITY
Launch
Content
Community Building

We facilitated a comprehensive brand strategy workshop and crafted a digital marketing plan for ESCAPE’s rebranding. Our approach focused on defining the brand's voice, purpose, and target personas, while mapping the user journey and developing a unified, goal-oriented messaging framework. We provided the client with a clear, actionable plan and guided them through the rebranding process, ensuring a timely launch and effective communication of the refreshed brand.

JK7

BEAUTY
Creative Concept
Content
PPC

We partnered with JK7 Skincare to boost brand awareness in Germany, Switzerland, and the U.S. through a vibrant summer campaign. By crafting social media personas, mapping user journeys, and analyzing competitors, we created a targeted content strategy. The campaign featured engaging content for key products, driving visibility, engagement, and long-term loyalty in target markets.

WISE

MONEY SERVICE BUSINESS
Marketing strategy
Research
Creative Concept
Ooh Campaign

In partnership with Wise, we launched the "Work Without Borders" campaign to recruit 120 top talents for its Budapest-based international customer service team. This ambitious project tackled Hungary’s competitive market by highlighting Wise’s unique culture, where customer service staff play a pivotal role in shaping product development and decisions.The campaign featured real Wise employees in static and video assets shot at the Budapest office. Strategically timed to the holiday season, it combined hyper-localized CLP placements near competitors’ offices with precise social media targeting, exceeding application goals within just two months.

RED BULL

EXTREME SPORT
Creative Concept
Content
Community Building

In collaboration with Red Bull (Pilvaker) we developed a social content strategy and produced eight engaging podcast episodes featuring performers, sharing their unforgettable stories. Being part of the 10th Red Bull Pilvaker was a memorable experience for our team. Later for the Red Bull Summer Edition, we led a social media campaign across Instagram and TikTok to promote the 2022 product, followed by a communication strategy for the Red Bull Kayak and Paddle event, which included a social media campaign with photo and video shoots featuring Red Bull "family members."

CORVIN PALACE

REAL ESTATE
Marketing Strategy
Creative Event

We led the communication for the reopening of Budapest’s iconic Corvin Palace, navigating complex stakeholders, organizing press events, and executing a creative social media campaign that engaged the public, successfully reintroducing the historical building to the community. Additionally, we boosted organic media coverage in national outlets and launched a campaign inviting people to share stories from the past lives of Corvin Palace. The best stories were featured on billboards in the square in front of the building, further connecting the community with its rich history.

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Our services

best of
both worlds

Marketing
strategy

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Tired of burning cash on social ads with no real results? Elevate your brand's presence with our personalized marketing strategy designed for organic growth. Say goodbye to pouring money without tangible results; our approach ensures sustainable, long-term success.

Community building strategy

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So yes, this is the basis of organic growth. Fuel your organic growth with a real networking effect. Build lasting relationships with your target audience and watch your community thrive.

PR
strategy

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Unleash the power of organic PR through compelling narratives and influential contacts. We've got both, and we're ready to turn your brand into the talk of the town.

Social media
strategy

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Transform your online presence overnight! Our social media strategy comes complete with personalized content plans, eye-catching visuals, templates, copies, and even a fully decked-out Canva profile. Get ready to dazzle your audience with amazing, meaningful content from day one.

Creative event
concept

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Bid farewell to dull gatherings where attendees make a quick exit after the obligatory part. Elevate your events to new heights and foster genuine connections among your audience.

Pack of creative campaign concepts

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Overcome creative blocks with our curated pack of campaign ideas tailored to your target audience. The package includes moodboards, timings, and detailed implementation plans for a seamless execution.

Go-to market strategy

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Launching something big? Start beyond the ordinary with our go-to-market strategy. Forget about generic marketing jargon—our guide is a ready-to-use playbook filled with growth-hacking ideas to conquer your desired market.

Retention improvement

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Enhance customer retention without inflating your ad budget. Our solutions, grounded in creativity and strategic insight, address your unique challenges. Share your bottlenecks, and let us provide personalized strategies to improve retention sustainably.

Do you face a specific challenge?

CONTACT

Great, that is our fav thing to do. Addressing specific complexities is our specialty. We take pride in developing bespoke solutions crafted to precisely meet your needs. Whether you're grappling with a nuanced marketing dilemma, a public relations intricacy, or any other business puzzle, we welcome the opportunity to delve into the nuances of your situation.