24 September 2026
the community culture manifesto
The next generation of brands won't win because they create better advertising.
They'll win because they create better relationships.
For years, marketing has been obsessed with attention. More reach. More impressions. More content. More channels.
But attention has become the easiest thing to buy and the hardest thing to keep.
Three worlds, one day
Throughout the day, we'll explore the three forces redefining modern brand building.
lineup
Leonore Cortes Holmström
Community Management Co-Lead, Oatly
Lainey Molnar
Content Creator & Women Empowerment Illustrator
Pálmi Gulyás
Co-founder and Chief Creator Officer, DEEP Creative Collective
Jade Hutton-Mills
Founder, HER.Collective
Viki Környei
Co-Founder, Latte Holding (RLC, Latte Race..)
Boldizsár Mátyás
Co-Founder & Creative Director, COMET Studio & POV Budapest
Anna Cai
Cross-Cultural Content Creator
Csenge Tassonyi
Co-Founder, The Good Persona
Réka Bittera
Co-Founder, The Good Persona
coming soon
coming soon
agenda
TIME
doors open
registration, welcome drinks, brand activations, community wall
14:00–14:15
why now? Why this conversation? What to expect from the day ahead—and why community has become the strongest competitive advantage a brand can build.
Founders, The Good Persona
TBC
community warm-up (TBD)
A first shared experience designed to get the room talking before the conversations begin.
opening keynote (TBD)
recharge & connect
Drinks & Bites, Brand experiences, Community Wall & Conversations
community
belong
How brands create communities people actually care about.The strongest communities don't happen by accident. They are intentionally designed through shared values, consistent experiences and genuine human connection. This section explores how brands stop chasing audiences and start creating belonging.
16:00–16:45
community panel
How community became every brand's unfair advantage.
Jade Hutton-Mills
TBC
recharge & connect
Drinks & Bites, Brand experiences, Community Wall & Conversations
ai
adapt
How AI is reshaping creativity, agencies and marketing. AI isn't replacing creativity, it's redefining where creative value is created. As production becomes faster, cheaper and infinitely scalable, the question is no longer what AI can do, but what humans should focus on next.
18:00–18:45
ai panel
the ai reset
Agency founders on what AI is changing and what still matters.
Pálmi Gulyás
Boldizsár Mátyás
Réka Bittera
TBC
18:00–19:30
ai keynote
when everyone can create anything
What AI changes forever and what it never will.
TBC
recharge & connect
Drinks & Bites, Brand experiences, Community Wall & Conversations
creators
influence
Why creators became the most trusted media channel.Influence no longer belongs to those with the biggest media budgets—it belongs to those who earn trust every single day. In a world where communities gather around people before brands, creators have become the blueprint for modern communication.
20:00–20:45
creator panel
Smaller Audience. Massive Influence.
Lainey Molnar
Anna Cai
TBC
20:45–21:30
creator keynote
from content to commerce
why every company needs a creator mindset
TBC
21:30–22:30
community cocktail hours
Three communities. Three conversations. One room. Your first mission isn't to get a drink. It's to find your people.
22:30–
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><g d="M 0 50 C 0 22.386 22.386 0 50 0 C 77.614 0 100 22.386 100 50 C 100 77.614 77.614 100 50 100 C 22.386 100 0 77.614 0 50 Z M 89.754 49.959 C 89.754 27.981 71.937 10.165 49.959 10.165 C 27.981 10.165 10.165 27.981 10.165 49.959 C 10.165 71.937 27.981 89.754 49.959 89.754 L 49.959 93.835 L 49.392 93.831 C 25.61 93.53 6.388 74.308 6.087 50.526 L 6.084 49.959 C 6.084 25.727 25.727 6.084 49.959 6.084 L 50.526 6.087 C 74.496 6.391 93.835 25.917 93.835 49.959 L 93.831 50.526 C 93.528 74.496 74.002 93.835 49.959 93.835 L 49.959 89.754 C 71.937 89.754 89.754 71.937 89.754 49.959 Z M 26.87 55.027 C 27.816 55.043 28.575 55.814 28.575 56.761 C 28.575 57.707 27.816 58.479 26.87 58.495 L 25.686 58.495 C 29.225 68.237 38.563 75.197 49.529 75.197 C 60.494 75.197 69.833 68.237 73.371 58.495 L 72.26 58.495 C 71.303 58.495 70.526 57.718 70.526 56.761 C 70.526 55.803 71.303 55.027 72.26 55.027 L 79.146 55.027 C 80.104 55.027 80.88 55.803 80.88 56.761 C 80.88 57.718 80.104 58.495 79.146 58.495 L 77.689 58.495 C 73.992 70.537 62.783 79.292 49.529 79.292 L 49.148 79.289 C 36.06 79.123 25.03 70.421 21.368 58.495 L 19.985 58.495 C 19.027 58.495 18.251 57.718 18.251 56.761 C 18.251 55.803 19.027 55.027 19.985 55.027 Z M 29.374 35.031 L 30.686 35.031 L 30.686 44.689 C 30.686 45.593 30.438 46.634 29.599 47.133 L 29.599 47.63 L 36.751 47.63 L 36.751 47.132 C 35.915 46.634 35.665 45.593 35.665 44.689 L 35.665 35.031 L 36.977 35.031 C 38.539 35.031 39.421 35.664 39.874 36.298 L 40.372 36.298 L 40.372 31.797 L 25.978 31.797 L 25.978 36.298 L 26.477 36.298 C 26.93 35.664 27.812 35.031 29.374 35.031 Z M 56.304 47.989 L 56.78 47.989 L 56.78 38.783 L 50.985 38.783 L 50.985 39.236 C 52.32 39.689 52.999 40.865 52.999 42.402 C 52.999 43.827 52.32 44.845 50.555 44.845 C 48.381 44.845 47.114 42.628 47.114 40.185 C 47.114 36.791 48.947 34.711 51.028 34.711 C 52.907 34.711 54.332 35.592 55.554 37.086 L 56.007 37.086 L 56.007 31.432 L 55.554 31.432 C 55.123 31.59 54.489 31.795 53.743 31.795 C 52.929 31.795 51.639 31.432 50.348 31.432 C 44.58 31.432 41.682 35.775 41.682 39.732 C 41.682 43.689 44.126 47.989 49.265 47.989 C 52.32 47.989 53.044 47.198 54.471 47.198 C 55.037 47.198 55.671 47.355 56.304 47.989 Z M 59.597 47.134 L 59.597 47.632 L 67.202 47.632 L 67.202 47.134 C 65.912 46.636 65.662 45.595 65.662 44.692 L 65.662 35.033 C 67.743 35.033 69.531 35.824 69.531 37.929 C 69.531 39.513 68.535 40.642 66.499 40.642 L 66.499 41.162 C 67.563 41.841 68.332 41.909 69.463 41.909 C 71.365 41.909 73.966 40.462 73.966 36.956 C 73.966 33.857 71.274 31.797 67.561 31.797 L 59.597 31.797 L 59.597 32.295 C 60.434 32.793 60.684 33.834 60.684 34.738 L 60.684 44.689 C 60.684 45.593 60.436 46.634 59.597 47.132 Z" fill="transparent" height="100px" id="hH3u2JhZx" width="100px"><path d="M 0 50 C 0 22.386 22.386 0 50 0 C 77.614 0 100 22.386 100 50 C 100 77.614 77.614 100 50 100 C 22.386 100 0 77.614 0 50 Z" fill="rgb(245, 156, 204)" height="100px" id="aDnabYG1e" width="100px"/><path d="M 83.67 43.875 C 83.67 21.898 65.853 4.081 43.875 4.081 C 21.898 4.081 4.081 21.898 4.081 43.875 C 4.081 65.853 21.898 83.67 43.875 83.67 L 43.875 87.751 L 43.308 87.748 C 19.526 87.446 0.305 68.224 0.004 44.442 L 0 43.875 C 0 19.644 19.644 0 43.875 0 L 44.443 0.004 C 68.413 0.307 87.751 19.833 87.751 43.875 L 87.748 44.443 C 87.444 68.413 67.918 87.751 43.875 87.751 L 43.875 83.67 C 65.853 83.67 83.67 65.853 83.67 43.875 Z" fill="rgb(231, 0, 65)" height="87.75107731305454px" id="eI249NTRG" transform="translate(6.084 6.084)" width="87.75107731305445px"/><path d="M 8.619 23.594 C 9.565 23.611 10.324 24.382 10.324 25.329 C 10.324 26.275 9.565 27.046 8.619 27.063 L 7.435 27.063 C 10.974 36.805 20.313 43.765 31.278 43.765 C 42.243 43.765 51.582 36.805 55.12 27.063 L 54.009 27.063 C 53.052 27.063 52.275 26.286 52.275 25.329 C 52.275 24.371 53.052 23.594 54.009 23.594 L 60.895 23.594 C 61.853 23.594 62.629 24.371 62.629 25.329 C 62.629 26.286 61.853 27.063 60.895 27.063 L 59.439 27.063 C 55.741 39.105 44.532 47.86 31.278 47.86 L 30.897 47.857 C 17.809 47.691 6.779 38.989 3.117 27.063 L 1.734 27.063 C 0.776 27.063 0 26.286 0 25.329 C 0 24.371 0.776 23.594 1.734 23.594 Z M 11.123 3.599 L 12.435 3.599 L 12.435 13.257 C 12.435 14.161 12.187 15.202 11.348 15.7 L 11.348 16.198 L 18.5 16.198 L 18.5 15.7 C 17.664 15.202 17.414 14.161 17.414 13.257 L 17.414 3.599 L 18.726 3.599 C 20.288 3.599 21.17 4.232 21.623 4.865 L 22.121 4.865 L 22.121 0.365 L 7.728 0.365 L 7.728 4.865 L 8.226 4.865 C 8.679 4.232 9.561 3.599 11.123 3.599 Z M 38.053 16.557 L 38.529 16.557 L 38.529 7.351 L 32.734 7.351 L 32.734 7.804 C 34.069 8.257 34.748 9.433 34.748 10.97 C 34.748 12.394 34.069 13.413 32.304 13.413 C 30.131 13.413 28.863 11.195 28.863 8.753 C 28.863 5.359 30.696 3.279 32.777 3.279 C 34.656 3.279 36.081 4.16 37.303 5.654 L 37.756 5.654 L 37.756 0 L 37.303 0 C 36.872 0.158 36.239 0.363 35.492 0.363 C 34.678 0.363 33.388 0 32.097 0 C 26.329 0 23.431 4.343 23.431 8.3 C 23.431 12.257 25.876 16.557 31.014 16.557 C 34.069 16.557 34.793 15.766 36.22 15.766 C 36.786 15.766 37.42 15.923 38.053 16.557 Z M 41.346 15.702 L 41.346 16.2 L 48.951 16.2 L 48.951 15.702 C 47.661 15.204 47.411 14.163 47.411 13.259 L 47.411 3.601 C 49.492 3.601 51.28 4.392 51.28 6.496 C 51.28 8.081 50.284 9.21 48.248 9.21 L 48.248 9.73 C 49.312 10.409 50.081 10.477 51.212 10.477 C 53.114 10.477 55.715 9.03 55.715 5.523 C 55.715 2.425 53.023 0.365 49.31 0.365 L 41.346 0.365 L 41.346 0.863 C 42.183 1.361 42.433 2.402 42.433 3.306 L 42.433 13.257 C 42.433 14.161 42.185 15.202 41.346 15.7 Z" fill="rgb(231, 0, 65)" height="47.85956935519951px" id="voNov0UEa" transform="translate(18.251 31.432)" width="62.629150823827786px"/></g></svg>)