For Neutrogena Hydro Boost’s 2025 campaign, we created a creator-led activation around Tate McRae’s Prague concert - connecting skincare with music, dance, and youth culture in a way that felt authentic to Gen Z audiences.

TGP managed the entire experience end-to-end, from influencer selection and travel logistics to on-site coordination, content supervision, and branded experiences. Instead of relying on paid amplification, the campaign focused on creator storytelling and algorithm-native content optimization, generating over 1M organic views and 15K+ engagements across social platforms.