For Uber’s first anniversary in Budapest, we helped launch Uber Boat - a limited summer activation that transformed a product launch into one of the city’s most talked-about cultural experiences.

By combining experiential marketing, PR, influencer strategy, and community-driven storytelling, we created an experience-first campaign that generated massive organic buzz, long queues during launch weekend, and national media coverage across Hungary’s leading outlets including Telex, HVG, and We Love Budapest. The activation reached over 500K people organically and positioned Uber Boat as a must-try summer experience in Budapest.