For Lightyear’s Hungarian expansion, we built a multi-platform campaign around entrepreneur and Shark Tank investor Petya Balogh - making investing and treasury management more accessible through story-driven, human-centered communication.

The campaign combined video production, PR, podcast and TV appearances, social campaigns, OOH placements, and live business events to bridge the gap between fintech education and mainstream audiences. Together, the collaboration generated 50+ media appearances, nearly 2 million OOH contacts, and positioned Lightyear as one of Hungary’s most approachable and culturally relevant fintech brands.