Together with Open Books, we created Open Books & Friends - an invitation-only cultural event series designed to turn traditional book launches into a real community experience.
Across intimate evenings featuring authors including Dr. Gábor Máté, András Kepes, and Hesna Al Ghaoui, we built a highly engaged reader community through curated experiences, organic social storytelling, influencer involvement, and community management. Beyond the events themselves, TGP developed the broader communication and campaign ecosystem around Open Books, helping the brand in a 6 month period, grow by 4,000+ organic followers while strengthening its cultural positioning and audience loyalty.
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