The Good Persona

The Good Persona is a fast-growing marketing and PR agency focused on community building, storytelling, and organic growth.

We work with brands such as Uber, Lightyear, Neutrogena, and Forbes — creating campaigns, content, and experiences that build long-term brand value.

We’re looking for a Social Content Creator who understands that social media is not just about aesthetics — it’s about attention, storytelling, culture, and growth.

This role is for someone who lives and breathes content, understands internet culture, knows how platforms evolve, and can turn ideas into content that actually performs.

What does this role look like?

You’ll be responsible for planning, creating, capturing, editing, and managing social-first content across multiple brands and platforms.

This is not a “pretty feed” role.
We’re looking for someone with a growth mindset — someone who understands how to create content that drives reach, engagement, community, and relevance.

At The Good Persona, we treat everyone as partners — including creators.
You won’t just execute content ideas, you’ll actively shape them.

What will you do?

• Plan and create social-first content for multiple brands

• Capture photo and video content during shoots, events, and activations

• Edit and produce short-form content for TikTok, Instagram Reels, LinkedIn, and other platforms

• Manage social media accounts with a growth-focused mindset

• Stay up to date with platform trends, algorithms, formats, and internet culture

• Brainstorm content ideas, hooks, and storytelling angles

• Analyze content performance and continuously optimize based on insights

• Collaborate with account managers, designers, and clients on campaigns and content strategies

Who We’re Looking For Someone who

• has proven experience growing social media accounts through content

• understands how algorithms, retention, hooks, and engagement work

• thinks strategically, not just visually

• is proactive, creative, and fast-moving

• can independently capture and edit content

• understands what makes content perform organically

• is highly online and stays up to date with trends and platform changes

• is comfortable using AI tools in creative workflows

• enjoys fast-paced agency environments

Bonus points if you:

• have agency or brand-side experience

• are confident with mobile-first content production

• understand TikTok, Instagram, LinkedIn, and creator-led content deeply

• have experience with CapCut, Premiere Pro, or similar editing tools

• can show accounts or content you’ve helped grow

The Good Persona Mindset

We don’t operate as vendors — we work as partners.

What matters most to us:

• reliability

• accountability

• proactive communication

• curiosity and initiative

If you don’t understand something → ask.
If information is missing → flag it.
If you see a better solution → share it.

We don’t just create content to “post.” 

We create content to build attention, relevance, and community.

What Success Looks Like Here

You’ll thrive at TGP if:

• you think beyond aesthetics and focus on impact

• you understand both creativity and performance

• you take ownership and move fast

• you stay curious and constantly experiment

• you actively look for better, smarter ways to grow accounts and communities

What We Offer

✨ Real creative ownership and responsibility
✨ Exciting brands and projects
✨ Flexible ways of working
✨ A creative, supportive team culture
✨ Fast learning and growth opportunities
✨ The chance to shape modern, culture-driven campaigns

Apply Now

If this sounds like you, send us your CV, portfolio, and examples of accounts or content you’ve helped grow — plus a few sentences about why you’d like to join The Good Persona.